4. Target Audience

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4. Target Audience

A target audience is a specific group of people most likely to be interested in your products or services.
They share common demographic and psychographic traits. Like age, gender, income, interests, challenges, and goals.
For example, a target audience for a high-end fashion brand might be affluent women between the ages 25 and 40 who are interested in luxury goods.
They might have a high disposable income. And want to look and feel stylish and sophisticated.

You need to know your target audience.
So you can focus your marketing efforts on the right people. And generate sales.
In this guide, we’ll cover how you can find your target audience, reach them, and convert them into customers.
But first, some basics.
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How to Define Your Target Audience


You don’t need to be too specific about it. But knowing the age bracket of your audience can be very useful.

Gender identity

Is your target audience mostly men? Or mostly women? Understanding the gender breakdown can help you tailor your messaging and marketing approach.


Knowing the income range of your target audience can give you an idea about how they might approach purchases in your price category.


This helps you figure out which geographic areas to target


Understanding the pain points of your target audience can help you create messaging they relate to


Understanding the interests and hobbies of your target audience can help you create marketing campaigns that resonate with their passion and motivation


By knowing what your audience wants to achieve, you can tailor your messaging to appeal to their specific needs and aspirations
Internal Data Analysis
Use your internal analytics data to get a detailed understanding of your target audience.
The best thing about using internal data is that it's real user data. So you’re not making random assumptions.

Consider the following internal data sources for analysis:
  • Google Analytics 4 (GA4) data
  • Social media analytics data
  • Customer relationship management (CRM) data
  • Past campaign performance data

Breakdown of a website’s audience by country

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Breakdown of a website’s audience by age

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